— About ProAdvisor CPA
We Grew Up in the Trades. Now We Serve Them.
ProAdvisor CPA was built by someone who grew up around contractors — and built specifically to serve them.
— Meet Rebecca
Rebecca A. Casarez, CPA
Founder & CEO, ProAdvisor CPA
Rebecca is a Licensed Certified Public Accountant with a Bachelor's and Master's degree in Accounting and over 10 years of experience in business accounting, taxation, and software implementation. Her career has spanned everything from startup fundraising through $50M Series B rounds to working with bootstrapped founders transitioning into sophisticated operations — including external audits, M&A founder exits, budgeting, forecasting, and full-cycle general ledger accounting.
But what she's most proud of is this: building a firm that speaks the language of the trades and gives contractors the financial clarity and peace of mind they deserve.
— Rooted in the trades
She Grew Up With the Trades.
Her father ran a concrete and foundation company. Her uncles and cousins were in the trades — electricians, plumbers, carpenters, roofers, framers — enough family to build a house from the ground up. And they did. Her dad's home was designed and built by the people they loved most.
She spent her summers on job sites, watching her dad work seven days a week, stressed, giving everything he had and keeping very little of it. When it was time to retire, he sold his equipment for pennies on the dollar to one of his employees. He didn't know he had an asset. He built a job, not a business. That moment never left her.
— This is why
Built for the People Who Build Everything.
She saw firsthand how hard contractors work and how little support they get on the financial side — the bookkeeping is always a mess, tax season is always a scramble, and the software never works right. The people pouring concrete, pulling wire, fitting pipe, laying shingles, and roughing in plumbing are the ones losing their nights and weekends to financial stress.
That's why she built ProAdvisor CPA. Not for every small business. For contractors — specifically. Because she knows these people. She grew up with them. And she believes they deserve a CPA who actually understands their world.
— Why we exist
Never Miss an Important Moment.
We believe that business leaders strengthen families and uplift communities. We see a future where contractors take back their weekends and never miss an important moment again — fully present with their families and invested in their communities.
Our Belief
Strengthen Families. Uplift Communities.
We believe that business leaders strengthen families and uplift communities.
Our Vision
Never Miss an Important Moment
We see a future where contractors take back their weekends and never miss an important moment again — fully present with their families and invested in their communities.
Our Promise
From Overwhelmed to Confident
Simplified finances. Stress-free taxes. Peace of mind. So you can build the business, the family, and the legacy you set out to create.
— How we show up
What We Stand For.
Value 01
Steadfast Conviction
Fueled by conviction. Driven by purpose. We believe in what's possible — and help make it real. We lead with optimism, empathy, and integrity.
Value 02
Committed Excellence
Relentlessly pursue excellence. We show up with integrity, give our best, and keep learning. Excellence is not perfection — it's growing through every challenge.
Value 03
Genuine Care
Building trust through genuine connection. We serve with kindness, communicate clearly, and follow through. We genuinely want our clients to succeed.
— How we work
Curiosity. Precision. Clarity.
— What our clients say
Contractors Trust ProAdvisor CPA.
“Their services have significantly reduced my stress levels by handling complex tax matters efficiently and accurately.”
“Their professionalism and communication are top-class. I did not know what I was missing until I found it with them.”
“Their attention to detail and expertise has been invaluable. I view them as a true extension of our team.”
Ready to Work With a CPA Who Gets It?
Take the free Financial Clarity Quiz and find out exactly where your finances need attention.
Take the QuizFree. Takes about 5 minutes. No commitment required.